Does my idea look big in this?
In most EU states, over half of people are overweight or obese. In March 2005, the EU Commission created a Platform on Diet, Physical Activity and Health to address the problem. Its aim is to get stakeholders committing themselves to promoting healthy living.
This 30-second ad will reach 80-100 million viewers in 40 countries during each week of Champions League matches. It is totally free content. Abbott Mead Vickers BBDO made it for nothing and UEFA has promised the 30 seconds of match airtime it spares for social initiatives.
Do you like this ad? Is it a big idea – does it define a brand entirely? Or is it just one part of the story? What do you expect to come out of the rest of the Commission’s media plan?
Love the airmchair football ad. A point well made. On the same subject, but more towards the worrying issue of childhood obesity, this is a great ad, getting to the heart of the problem – video games.
http://www.youtube.com/watch?v=VtZl9-1sPFc
July 22nd, 2008 | 12:34pm
by Tash