When trading becomes challenging, businesses of all sizes generally have two choices. First, cut cost in line with reduced revenue and wait for better times to come (and hope they do before the money runs out). Second, invest to become more competitive and attractive under the new market conditions. Design provides limited advantage in the first scenario, but is essential to the second, as are foresight and bravery.
Change is a good thing! I can’t deny that I enjoy a certain comfort zone within my professional and non-professional lives. Doing something I know and the sense of familiarity I get from that gives me a security which I find both appealing and comforting. However the problem is that security and comfort generally become boring with a significant lack of enthusiasm.
I guess this is the reason that I chose to live and study out of London for 3 years and thereafter set off travelling for 15 months. Exciting these adventures certainly were but they brought challenges too. I learnt that being able to adapt and adjust to new environments/situations (broadening one’s horizons, etc) is one of the most important skills a person can posses. Big rewards often carry an element of risk – and let’s face it, risk is never boring!
Design can be risky when there is time and money at stake. But in today’s world, it is only through creativity and exploration that people can better themselves and their work. So don’t be afraid to bring brand new ideas to the table -if you want to get better than you’ve already got.