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Taking a break – 6ish months old

The 6 months since we all we moved in have flown like mad. I look back at the days when we were not quite an office – days which we filled with countless calls ordering phones, desks, sofas, IT equipment and data cabling. They seem so far away. With this in mind, it’s time to take stock, pull up a few chairs and review how it’s all been.

We have grown at a massive rate, faster than we expected. Within 6 months we have delivered to a broad base of client companies and across a really diverse and exciting number of brands. Reviewing the business plan, written way back in Festival Hall (our surrogate early day offices) shows how we have exceeded all our expectations.

The biggest and best surprise is the approach of many of our clients. We are used to reading about the currently slower-than-expected adoption of innovation, so it was always a source of big discussion when we were forecasting. Will we have something that is wanted? Why change a method that is deeply established (even if it’s a little broken)? In hindsight our doubts were futile – an experience that has made us all exhilarated and proud as punch.

When we sat down and decided that a change was a good thing, that our brand of “different” could be better, I couldn’t help but feel deep down, late at night, whilst lying there in my heavily mortgaged flat, kicking our strategy around in my head, a fear that “different” might not be desired. Thankfully my pessimism has not been substantiated. We have an idea and approach that is really hitting home, really making sense, and moreover is really delivering results to our clients, in the here and now.

Time to put the chairs away and go do some more, I think.


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