Being alright at business and communication strategy paid off this week.
Ian and I have worked together for years, our relationship is based upon a love of business, strategy, people, solving problems and a really good wrangle. It’s this that got us to Hive – thank god for the wrangle and gardening leave!
Every now and then one of us gets an invite to help a mate out with a business. It usually starts off with – ‘I am a bit stuck with growth/selling/marketing/what we do/core offers/branding etc’. What follows is often a moderately informed conversation taking what we have learnt from pharma strategy and transferring this knowledge to their industry. It’s good for them, and really helps us look at our core skills and apply them to different business – its business case studies in the flesh. The best type of learning.
This time around the company in case was a Helicopter management company. Ian and I invited to an afternoon session with the management team. We were tasked with helping them crystallise sources of growth, audience segmentation, prioritisation and marketing. This company manages a load of £6-11 million choppers owned by big billionaires who are flown all over Europe, or even flown into town to do some shopping.
It’s afternoons like this that I really enjoy and learn loads from. But also it leads to an appreciation of pharma. We often kid ourselves that our industry is very different to others that we forget that we are packed with transferable skills. Knowing how to market to patients and HCPs is pretty much exactly like any consumer or business to business world. What we know is useful to so many.
Anyway, the thoroughly interesting meeting finished, we with a new found understanding of the billionaire aircraft market, and the management team with load of decisions made/avenues to explore. I was getting slightly nervous about trains from Surrey as I needed to get to Camden for a birthday do. Across the table came the best offer I have had for a while, ‘we are flying up to town to pick up X’s girlfriend, who is doing some shopping – we could drop you off on the way’. No sooner had it been said I was packed and stuffing diagram filled flipchart paper in my bag.
I left Ian driving back to Hampshire as I boarded the £6 millon Eurocopter, sat reclined in grey leather, followed the river at 165mph and was dropped off just in time to make the first pint in Camden.
Got to love healthcare.