Pitch wins and neomarketing
We just won a pitch. A product we have been chasing for months. Hive day one started with a call to this marketing manager then I made up 2 office chairs to sit on. Seriously, its been this long.
It’s a biggie, a parent proof product. “Oh I’ve heard of that” replacing “What’s Commerce Anxiety Disorder”. My mum even wanted to star in the behavioural change application mock-up. She got her dream. She had to be 67 and meek and mild – which caused a few issues as she has been 47 for as long as I can remember.
Today we visited a big glass building with fountains and manicured gardens, went to discuss examples of our work that correlated to their problem. “Makes sense but where has it worked before” – A cry we can now answer with examples and metrics. Team back at the office nervously waiting. Hoping we closed the deal. Jackets on and shoes all shiny. We got it. This afternoon I made up our 15th and 16th chair.
Our new clients mentioned the passion (probably more nerves and need than anything) and about how different our offer is. It got me thinking and wandering around the web on my return in post win daze and stumbled back across a blog I haven’t been to for ages http://headrush.typepad.com/. The blog champions passion in business. The blog that I crashed into covered the difference between what we now consider “old-school marketing” (otherwise known as The Four P’s — product, price, promotion, and placement — heavy on advertising and “branding”) and the “neo-marketing” which we consider our end of town.
Here are a few ideas on some of the differences all a light read on a Monday am.
just for the record i am no way near 67 years of age.
July 29th, 2009 | 7:05am
by lesleyscorer