Wayne’s world
Every now and then we head out to see an individual talk about some mildly relevant subject. Last night – saw us be invited to Super Contemporary and a few hours with Wayne Hemingway – talking to 50 of us about design, inspiration, and life.
The Design Museum has joined forces with Beefeater 24, to bring a series of talks and gin to celebrate the fearlessly progressive spirit of London’s greatest creative minds, past and present. We were lucky enough to be invited along. Read more about Wayne here.
Wayne was pretty insistent that us in the creative world;
- Stick to our guns and hold on to our principles despite the risk of missing out on short term cash. Do what you want to do, not what you need to do.
- Know our customer as well as we can. Research them, be with them, and understand them. For God’s sakes don’t hide in the office. See the white of their eyes.
- Understand that environments need to be built that fosters creativity. Gives space to make mistakes. Let the kids do it their way. Expect anyone to be able to do anything, give them the freedom to conclude themselves.
- Champion the evolution. Humans instinctively want something better. They know when they are making do, OK is not a natural human state. But only very few ‘intolerants’ make a difference and change it. So be one.
At no time did regulatory, PI, sales aids or brand planning feature. But the 2 hours was so valuable and a real delight. How can this be beaten? Well – the next one sees us with Paul Smith. We have a couple of tickets spare – shout if you want to come along – beapart@hivehealth.com.
That sounds great Helen. How are you going to use what inspired you. If you have got a spare ticket i’d love to come to the next one
July 9th, 2009 | 8:50am
by James Dolan
This sounds brill. good to hear that he’s stuck to his principles over all these years since red or dead!
Can I get the other spare ticket for Paul smith please?
July 9th, 2009 | 9:10am
by Tom McDowell
Hi guys thanks so much for your comments. Tom I completely agree, it was so refreshing to hear that his 2 big breaks in his career came from sticking to his principles. Hive was set up on the principle of putting the patient at the centre of all communications and to James’ question it reminded me that we should always follow Wayne’s example and ensure that this principle is reflected in everything we do. Look forward to seeing you both at the next talk!
July 9th, 2009 | 11:00am
by Helen Scott