When different becomes the same
On Wednesday, Kieran and I went to see the BP ‘Classified’ exhibition at the Tate Britain. Two things stood out for me and really got me thinking.
The first was an oil painting by Gillian Carnegie. Using only black paint she’s created an amazing picture of trees, which seems to have more texture and atmosphere than a coloured painting would have had.
But what made her decide to do it in just black?
The second was a collection of sculptures by Jake and Dinos Chapman. At first glance they look like traditional aborigine sculptures, but when you look closer there are numerous references to McDonalds. It’s a comment on our lack of understanding and appreciation of the culture that this type of art originates from, and also on our own culture, and the predominance of huge commercial organisations such as Maccy D’s.
Again, it’s such a clever idea, but what made them think of it?
At Hive, our business is built on doing things differently, thinking in a different way. But it’s all too easy to get stuck thinking ‘differently’ – and then different becomes the same. The challenge is to keep finding the inspiration to think outside an ever-changing box.
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