Hive Health

Digging around for free multimedia content I found this charming little healthcare story. Produced in 1948 by Halas and Batchelor  an animation company founded by John Halas and his wife Joy Batchelor two pretty inspirational people. The company started small and grew to be the largest and most influential animation studio in Western Europe. From small beginnings in 1940, they made over 2000 films and earned an international reputation for fine animation extending the medium to explain complex ideas with clarity and humour.

8 1/2 minutes seems crazily long now given our obsession with the 30 sec TVC and the interuptive nature of much or our marketing. But watching this the charm, execution and humour grabbed me way and beyond my usual attention span. It’s pretty interesting to see that COI communications seems to have taken a backward step when it comes to explaining change to the man in the street.