Cure-ation
Thursday saw us in Manchester launching a biggie campaign to help patients discuss treatments with healthcare teams, solve problems with therapy and understand their treatments better.
We took an art gallery in Manchester’s trendy side and mounted an exhibition showing the issues at hand, the thinking behind the campaign, its development and the execution of some of the work of which we are so proud.
Catherine, who was responsible for one of the best briefs we have seen, was our curator for the evening, introducing how the collateral fits into the world. It’s a totally proud moment when you see your work being presented so fantastically, it brought a tear to my eye.
The show travels to three other venues, where it will be rolled out to community groups, opinion leaders, charities and internally.
It was a resounding success despite the usual courier mishaps, lost packages, countless hours hanging and discarded Dewalt batteries we closed the launch with rounds of applause, a real sense of purpose.
The morning saw us discuss with much mirth Jas dropping a 6ft high flower arrangement an hour before the kick-off! How we all laughed.
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