Hive Health

Currently loving this campaign done by M&C Saatchi and DSGi marketing team in a sector that’s normally chucking boredom our way. It’s having all the easy to identify retailers featured moaning like mad.

I thought the planning and insight that went into the writing was spot-on. We’ve all done it, gone to see what we like in John Lewis, and gone online to order it. I feel understood and not such a cheap skate!

I also love the nice end-line too: “Dixons.co.uk. The last place you want to go.” Awesome.

Typically, the idiots have hit back and raised the prospect of legal action further fueling the bubbling media coverage of this campaign. A Harrods spokeswoman said: “Not only is this is a low-down swipe by Dixons, but it is potentially misleading to customers who may think we offer a similar range of product, whereas in fact there is relatively little overlap. “Our lawyers have sent Dixons a letter demanding that it substantiates the claims, but in the meantime customers might like to know that one of the few brands…”  Stopped reading – what a wally.