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Nomad thing

When we started, 4 of us sat in the big room we now find cramped and jammed. We often catch one of us casting a gaze from the photocopier beaming with pride at the people we have and the culture we have built.

As mentioned in a previous blog we move next month, in the mean-time we have more people than desks, and its changing the way we work. Our laptops are becoming our place of business and the location is too often, (for me anyway) Flat White in Brewer Street, a client’s office, a random desk  or even the kitchen table at home.

We are finding our mobile devices are defining how efficiently we work. The availability of bandwidth is trumping office space. We’re all becoming digital nomads. No longer tethered to Ethernet cables but free to work in whatever space we can get hold of or whatever space free our minds most.

The area we work in – Soho is geared for this. Everywhere has Wi-Fi, every table has a laptop, a latte and a nomad. Yesterday saw me grab a table for an hour proposal writing , co-create a tender document with a partner agency in Chiswick, join Kate on a conference call to chat through a web project, and Skype our  illustrators in Kolkata  who are running tight on a deadline due to their freak weather conditions.  How mad is that? All from a wooden table with the best coffee in London.


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