Naked guidelines
Brand induction materials are normally not known to be the most fascinating of documents. Yet are pretty bread and butter stuff for us here, whether writing them or following their guidance.
I have been reviewing the standard approach to these documents for a pitch coming up on Friday and alongside this forming some ideas about some internal training on branding for us bees. Whilst researching away I stumbled across a stack of materials that I thought were pretty cool.
Those of you who are familiar with the puckerisation of cooking in the last 12 years will know Jamie’s rise from chef, to restaurateur to social benefactor charity man. It’s been a fascinating diversification from TV personality into product, into full fledged global phenomenon. As a case study it could be great to teach, and even easier when you can review the collateral that accompanies the structure of the Jamie offer. I thought it was pretty interesting. Have a look and see what you think
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