Hive Health

I have been reading the views on the campaigns that accompanied the three future PMs this election.  It seemed for the first time that the channel choice was dominated by non-ad comms as much as any other.  Twitter seems alive, as did the online presence of each party that had stepped up light- years ahead of the last elections piss-poor efforts.

After the clear lack of differentiation between the parties none of the campaigns managed either enough love for Dave or enough hate for Gordon. I think one could consider that the £25 million spent by the Conservatives needed to be a little more effective.  It makes me wonder whether during the next election the parties will move further away from the likes of Euro RSCG, M&C Saatchi and Saatchi & Saatchi after what must be a sound case against the broadcast style campaigns driving true differentiation.

Given the lay of the land should we expect money to be shifted to TV debates and teetering marginals, following the usual shift from broadcast to targeted we are seeing across all communications landscapes?  I think we can.