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White bread, lava lamps and purple cows

Seth Godin has been described by many as one of the ultimate entrepreneurs for our Age.

Anyone who chomps through business books is bound to have read at least the first half of either  Permission Marketing, Tribes, All Marketers Are Liars, and Purple Cow. He is healthily intolerant of widgets, NPD, and patents, and lends a good deal of confidence to marketeers striving to achieve the ‘remarkable’.

Posted in: September 2010, 10:28am by Tim Scorer. Keywords: , , , , . Comments: 0. ShareThis:

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