Hive Health

The advertising industry gets some pretty tough press but for some reason when we parody ourselves it’s an uncomfortable delight to experience.

I remember giving out copies of E by Matt Beaumont, an email based novel to help graduates understand the unique culture big agencies have. I dont think there has been one person who has read it that doesn’t recognise a colleague. With the exception of us at hive of course!

I stumbled upon this today looking for images prior to a board meeting presentation tomorrow. It’s a ‘tongue and cheek’ look at the state of advertising, produced by some recruitment guys in Sydney; Step Change. Googling them I found some background to this film. ”We wanted to attract staff who love the industry but hate the politics, egos and rigid, demarcated roles of the big agencies” explained Step Change’s General Manager, Jeff Cooper. “It’s ridiculous to the point of offensive that only ‘creatives’ are capable of great ideas or that only ‘suits’ know how to talk to clients, so we’re looking for people to do both in the one role; something we’ve called ‘Creative Solutions’.”