Big Kids
A couple of weeks back I went on a D&AD course called Taking Ideas for a walk. The course tutor was an extremely enthusiastic graphic designer called Malcolm Kennard, who proceeded to do the obligatory ice breakers and then talk in depth about his experiences and the ways in which he tackles a typical brief. All very enlightening, especially when he spoke about finding inspiration by observation, sometimes in the least likely places! I appreciate that going to galleries aren’t the most original places to go for inspiration, but I’d never dreamed about finding it in a Turkish bath in Budapest!
The day progressed with a number of small uni style briefs, with few restrictions and constraints but a whole lot of scope – lovely! The aim here being to get us back into that early mindset we all use to have, before the commercial world took a firm grip and creative expression became more of a challenge to channel through all the rules, regulations and pressured clients!
Our final task of the day presented us with a mop and bucket and the brief headline Work, Play and Rest! A mop and bucket already works, so it was how I reflected the latter two aspects in my creation that would be assessed. My solution is pictured above.
Being a kid for a day again was truly inspiring. Tapping back into that freedom of expression was really refreshing, and is something that I’ll be aiming to do a lot more often!
Leave a Reply