Blog

The year in numbers

Blimey this is the fourth time I get to write one of these and its zipped by. Four years ago 3 of us kicked off  in a 600sq/ft office on Regent Street. Fast forward 4 years on and we are close to outgrowing our current 4500 sq/ft soho offices and kicking off the search for a bigger home  to help us grow further. Fuelling this growth in 2011 has been a host of really talented new arrivals joining an already so capable team and a continuing set of progressive clients wanting to do it a little differently.

We finished our year with walks in the heartlands of Scotland warmed by knitwear surrounded by snow (imagine a less aesthetic Marks’s & Spencer ad).

I post this from the seriously snowy french alps, where 50 cm fell last night and the slopes are calling. My Mac is reminding me that I should complete the appointment set by me a whole year ago – it feels like I set it last week.

As usual this ‘year in numbers’ finds me rushing around trying to get some new statistics with which to summarise our year. Numerically  2011 saw;

1 patient centric strategic approach

£5.3 million billed

43 brands

13 client companies

27 pitches

8 losses

1 burglary

100% clients retained

1 torture seminar/bobotie/marathon /in-office gig

66 blogs

5 podcasts

16,493 web visits

Our first eBee baby – bouncing little Josh

1 new company started

38 fantastic people

562 hours of team training

1 Scottish adventure

8 bottles of single malt

1 heartfelt thank you to everyone we have worked with in 2011

1 Happy New Year to you all.


Christmas winner!

As promised mid the 2011 party blog here is the winner of the Group film competition. Pairs were randomly assigned  from across the 3 group companies. Each elite duo tasked with developing a celebration of Hive, birthdays and four years of patient centricity.

Allowed to use only a mobile phones and limited editorial software the event was showcased whilst we were up in Scotland. Hosted by a suitably smart Kieran and Morgaine who despite strict rules managed to enter as well.

Canape fueled voting saw Prateek and Debbie spanking the rest of us with this copywriting and iphone etch-a-sketch effort. Views from the huddled voting masses indicated that ‘Adam’s bulging vein’ won them over. Prateek’s drawing skills clearly demonstrating that all the talent lies in Accounts not creative.

 

 

 

 

 

 


Chemo duck

I stumbled upon this gem of a programme whilst curating Patient Centricity news on Scoop it this morning.

Matt and I are heading up to Salford on the train, it’s pitch black, and dead depressing. This cheered me up somewhat and stirred a long gone memory.

I only just remember my sister being ill when I was about 6. A more distinct memory was her accompanying bear; Peri.  Peri pretty much was present all the way to health. Every now and then Peri is discovered still with his hospital wristband on and much smaller than I remember.  I now know that this little bear was named after a Heath Robinson looking yogurt pot, tube and bag gizmo that provided her with the peritoneal dialysis needed whilst her kidneys took a kicking,

This enterprising inspiring mum took her son’s similar requirement for a cancer companion to the next level. Just after his first birthday, Gabe’s mother, Lu Sipos, made the very first Chemo Duck for him. She thought he could use a companion to take to the hospital, one with whom he could share his journey back to health. Both Chemo Duck and Gabe finished treatment in November 2003 and have remained cancer free since.

Since then Lu along with a board of directors and a newly formed not for profit organisation have taken the chemo duck and made him fly. Chemo duck is now in production and the team are striving to give away 10,000 of these donated friends by Gabe’s 10 year birthday.

More than a companion chemo duck has become a vital part of ‘medical play’, a concept that allows children to communicate with parents and healthcare professionals, offering a window into their world midst the turmoil of cancer. Chemo duck is used time and time again as a powerful therapeutic and teaching tool used in medical facilities to familiarize children with cancer protocol and procedures.

Pretty cool eh?


Out left field visit


This is half family and half patient experience stuff so bear with me. I will reassure you I am going to breeze over the hardcore stuff, just don’t consider me a emotionless robot!

It’s been a health intensive few weeks for me. An afternoon call from a disorientated father has resulted in me having to get my mum and I out, to a cliché that happens to many of us with a parent at ‘that’ age.

My dad’s been hit by a stroke that’s left him a little way from the capable fixer, never needing or asking for help that he has been all my life. I have become the adult in our relationship overnight. He is fine, on track to get better, sorted mentally and now discharged to a rehabilitation ‘hotel’ for the slow journey to getting him back on his feet. So don’t go getting sentimental on me and filling the comments box with sympathetic emoticons – this is a company time not therapy!

I know this country well, having lived, played and worked here throughout of my life. It’s a changed place. Spain is in depression. Suffering from unshifting thirty percent regional employment and a national debt that’s spiralling out of control. A gloom pervades this Costa. As I drive to and from the hospital avoiding the strays, the hospital remains a beacon of positivity, organisation and calm. Here the system works best with an extended family, who live locally and take turns to stay with their sick relative, tending, nursing and doing much of the menial and administrative jobs. It’s a system that adapts to cope with those that don’t have this Mediterranean advantage. In this emotional time, midst an economic mud we have found a pearl, an organism of care not a machine of health. Phew.

George, our Spanish/Scouse translator asked whether I was a doctor given my ‘confidence’ with medical terms; MRIs, thrombotic strokes, and secondary care procedures. My Mum is still laughing about this.  Jorge looked confused when I explained that my normal world is helping define stories for doctors and patients. “Who needs to do that?” He asked. “You need me to explain what they are doing. They don’t need telling – they’re doctors”. “Yes but…” said I. “Perhaps not the time” my Mum said. The comedy of this arrived over breakfast one morning, alongside a charm of a nurse who in pigeon English describing my dad whilst moving him up the bed as “a dead weight” which proved that the blackest of humour arrives as the blackest of times. “Not quite” we replied pretty much at the same time.

Equipped with a broken Iphone which I timely dropped on the floor in Malaga airport, a medical app, that I reviewed damningly the other month and an unashamed (cheers John W!) ability to ask the most basic of questions. My Dad’s doctor soon realised that ‘communications planning’ is going to be my default mode. I have to remind myself that I am not sitting behind the mirrored glass or midst a research group. The doctors here don’t seem as easy going as the ones nicking off with cans of coke and the free sandwiches in market research. I was tempted to suggest we run a workshop to get some answers, but I had the feeling the next pill would be for me if I didn’t stop ‘getting’ involved.

What hits me now, back at home, and with Dad out of crisis is the environment. Whilst sitting the hours out, we couldn’t be anything but calmed by the it. It felt  the lowest common denominator of healthcare; the cleanliness of the space has been a some form of solace. It’s spotless, there has never been a case of MRSA here and it’s a destination for European standard care. The option to go private results in a room on your own and not shared with another – simply nothing else can improve. As an ‘end of bedder’ the cleaning schedule disrupts you constantly. Seemingly every 4 hours the room is wiped down, floors bleached and a thoroughness that insist you exit the room. You are not the focus here, the programme is, and you sit within these confines, as a child in a room full of decision making adults. A perfect approach for a crisis situation.

I have no experience of ‘this’ in any other healthcare system, no comparison to offer. The UK doctors I know speak well of the Spanish system. Our hospital provided translator sought to quell in his mind, the most typical of British fears “our hospital is run by doctors not accountants; this is not your healthcare system”. I can say only that where he is has been the least of our worries.