It’s halftime in America
Apparently a 2 minute advert during the coveted super bowl half time slot last week has caused some controversy in the states.
I was intrigued by the article in the Metro today, mainly because the legend that is Clint Eastwood stars in it. If you missed it this morning, I have attached.
What do you think? Clever half time themed advertising or cheesy politically charged nonsense?
Hmmm. Not one for american cheese but, certainly has more emotional clout that any US pharma product tv advert I’ve seen in recent years…so, connecting on a human level it does. And isn’t that the trojan horse of advertising – to sell without (directly) selling. Form a bond with the viewer; make histhem draw parallels with his own exisitence and circumstances. So, sure reckon it does that and somewhere down the road he’ll consider buying a Chrysler…am sure it was part of the pitch.
Either way, I can’t drive.
Happy Easter Beez.
April 5th, 2012 | 5:11pm
by Rupert Graves