Hive Health

Pinged this via twitter this morning. Clearly I am already a massive fan of Chris Brown’s Look at me now original (mid life crisis?). This parody was put together by some cats at UNM medical school asking for funds to support their student led clinics. On visiting UNM I loved the ‘What’s it like at medical school’ film on their site which failed to run for me. Surely this has to be switched with the Look at me now version injecting a healthy dose of fun, accessibility and spirit into the campus?

We have a pretty standard call for us all to go and get infront of our audiences as much as possible, heeding Paul Smith’s call to action for all of us creatives “go out and see the whites of their eyes”. If you ever doubted medics are human, accessible, and just like you and me – have a look at this. My highlight is the “Girl I cant tell whether you’d be winking or got mild ptosis” line. Genius.

Here is the original if you are not as cool as me, and if you fancy Friday afternoon with your Air Jordan’s on.

For those that are of a certain dustiness. If you didn’t recognise the style and 90′s theme running through the video.Shame on you. It’s been styled to be retro 90s. ” ‘Look at Me Now‘ is kind of like my very first hip hop, rap video,” Chris  Brown smiled when he sat down with MTV on Friday. “I wanted to complete just like old school, not truly old school however, like, back-in-the-day style.” Back in the day, for the 21-year-old, meant reviving 1990s staples such as “big baggy clothes” and “a lot of art, graffiti.” “I attempted to blend all of those components into one and make it enjoyable and exciting.

90s = retro. I am off to buy a red porsche.