Method

Hive is built on one founding principle  – that the end user should be at the heart of healthcare

We activate this principle by:

Making the starting point for our strategic process the end user, not the healthcare provider. We understand them, their relationships with their disease, medication, and their relationship with the HCP.

Understanding and evolving our conversation with the HCP. We don’t consider them a gatekeeper to medicine but a facilitator of the brand. We seek to understand the impact their dialogue has with your end user, and change it to the benefit of the brand.

Never tying our idea generation to an advertisement. We force the idea to be big enough to work across all the channels available. Resist just integrating visually.

Being prepared to split the elements of this story and communicate them using all the channels you have available. Allow the idea to come together in the mind of your customer.

Having the best people, guide them and give them space to shine as bright as can be. Maintaining a flat structure, with clear roles for everyone and making it meritocratic.

We are always keen on any healthcare challenge. Call us with your problem, ping us an email, pick up the phone and pick our brains, borrow a perspective, come to the office and share the space. We don’t want to be ‘An agency’, or ‘The agency’, we want to be Your agency. We don’t care how this starts; we are here to help whenever we can.