My digital companion keeps playing voice memos. It’s making my ability to plug my exceptionally cool selection into the communal speakers nigh-on-impossible. Humiliation setting? It’s intent on playing excerpts from motivational podcasts or me in hushed tones saying something significant during a notepadless moment. I’ve just spent 10 minutes learning that Marmoud Dawlish‘s Waiting for her, isn’t a great new album, or a piece of patient insight but a Palestinian poet capturing expectation in three parts. This isn’t helping me complete my work this evening.
One announcement midway through my Dutch Gabba hit a chord. Unfortunately I’ve no idea where it came from or I would provide the link for you to chase away. I urgently suggested I read up on an choice based approach to strategy and that at a later date I move away from a day to day obsession with strategic imperatives and the singular nature of a plan to an alternative higher world.
Could this cowardly .mp3 change the way I work with problems? At 80mph on the M4 I felt this was the case. In my estuary accent I insist that I augment my strategic approach. Consider the incoming flux to the plan by reviewing a set of “Possibilities, Probabilities and Consequences” surrounding what had previously been a linear approach.
I can see why this could have some clear value for me. I ask rather abruptly to review what could happen, the likelihood of this and it’s impact. On further thought here, it’s scenario planning genetically woven into the fabric of strategy. Perhaps even these three words assume that choice and variability is a part of the world we work in. Multiple roads leading to multiple places even? Some of which we can foresee and approach critically making us better prepared to get a plan landed. Those possibilities incapable of predicting, I guess, are a butterfly flap in the chaos.
The Army or possibly Navy, I forget which, stand by a belief that “No strategy, survives first contact”. I’m not sure how much this fills me with a sense of security. Surely in any plan one assumes some likely occurrences. In consumer goods, a competitor could increase spend prior to your launch. In our world a Payor will ask for health economic data. Surely in the military there is an expectation for the enemy to pop up every now and then, from a certain direction, holding something or other? With PPC in place would we have more robust strategy? I think we probably would. Certainly it might help at least first, second contact keeping us aligned mid barrage.
I’m going to see what impact this distant interuption has on my strategic process. Whether it helps me shape my thinking, prepare me for the foreseeable, or drive me mad.
I have after all been asked by myself.