Pharmaceutical Marketing Awards, 25 January 2008
The PM Awards came round again recently, another superb day in Mayfair. Congratulations to Paling Walters for cleaning up in many of the categories with their usual excellent standard of ads and matching collateral.
This was Hive’s first year at the PMs - our company not yet a month old - so we naturally made use of the opportunity for our unveiling. Our plan to treat guests to honey-vodka body-shots did not quite cut the mustard with the organisers so we were forced into some last minute guerrilla tactics…
And a little something after dinner…
Working the room after lunch, we found that faces old and new seemed interested in our proposition. Indeed, the number of website hits we had over the weekend suggests our message is well and truly getting out there.
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F Rocher said (January 28th, 2008 at 12:38pm)
Nicely done. I love your approach to outdoor! You have even managed to get a nice smiling man holding the sign. Good luck with the launch.