The machine is us/ing us
This, made by Michael Wesch is probably the best way to describe the revolution that communication is undergoing. For too long linear development has created a well trodden path for communications evolution. This shows you what we feel. The world isn’t changing, it has already changed. Take a look and let us know what you think.
Blog posts
Tash said (February 7th, 2008 at 12:49pm)
The result of all this is the way consumers online become huge influencers. Hearing from a blogger in Kansas what they think about the product you are thinking of buying is somehow believed more than if an ad tells it to you. Scott Cook said “A brand is no longer what we tell the consumer, it is what consumers tell each other it is”. The winners will be the ones who harness that power and embrace it rather than hide from it/ignore it. See the “Dell Hell” stuff online to see how badly they dealt with the negative comments of a blogger - they went through this learning curve the hard way but at least they got there in the end.
Tim Scorer said (February 7th, 2008 at 8:32pm)
I have not come across ‘Dell Hell’ before, but reading around this example it makes for a brilliant case study. Demonstrating what happens when there is a denial that a brand sits within a community, by an organization that talks at, but not with its customers. This groundswell completely shifted how Dell now deals with complaints and especially customer gripes online. I wonder how this created policy change amongst the rest of the corporate community. Read more ‘Dell Hell’ at; http://www.guardian.co.uk/technology/2005/aug/29/mondaymediasection.blogging