Perfect alliance
SMART awards last week, which combines karaoke, awards, dinner, and Birmingham.
The SMARTs hold a dear place in our heart, being the first awards do we attended when we set hive up two years ago. This time saw a number of bees attend, more than making up (in terms of expenses) for our absence. As Ian and I were in New York, hosting our own cocktail awards ceremony. (with secret booking number in hand we were lucky enough to get into Minetta Tavern http://www.minettatavernny.com/ – the current NY must get table). From our across-the-pond table we were delighted to hear the results of what was a great night for our clients, the team, two of our brands and a load of our work.
Category wise;
Best educational initiative for pharmacists
Nomination Nurofen Academy
Winner Alli
Best educational initiative for Pharmacy support staff
Highly Commended Alli
Best new pharmacy product
Winner Alli
Most effective marketing – large budget
High commendation Nurofen
Winner Alli
Best overall brand
Nomination Alli
Winner Nurofen
A great night by all accounts. With many celebrating until early in the morning. Judging by the office the morning after – the do still maintains its high hedonistic standards.
