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	<title>Comments for Hive Health</title>
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	<link>http://hivehealth.com</link>
	<description>beapart</description>
	<lastBuildDate>Wed, 16 May 2012 11:39:02 +0000</lastBuildDate>
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		<title>Comment on Office design and soft furnishings by Mel</title>
		<link>http://hivehealth.com/2012/05/office-design-and-soft-furnishings/#comment-370</link>
		<dc:creator>Mel</dc:creator>
		<pubDate>Wed, 16 May 2012 11:39:02 +0000</pubDate>
		<guid isPermaLink="false">http://hivehealth.com/?p=3508#comment-370</guid>
		<description>Check out Streetanatomy.com</description>
		<content:encoded><![CDATA[<p>Check out Streetanatomy.com</p>
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		<title>Comment on Should we tailor healthcare communications by patient gender? by Arthur</title>
		<link>http://hivehealth.com/2012/05/should-we-tailor-healthcare-communications-by-patient-gender/#comment-368</link>
		<dc:creator>Arthur</dc:creator>
		<pubDate>Wed, 09 May 2012 10:14:31 +0000</pubDate>
		<guid isPermaLink="false">http://hivehealth.com/?p=3502#comment-368</guid>
		<description>Surely those reviews were part of a PR campaign. They&#039;re all much better written (and funnier) than the typical Amazon review. 

Patient information should be tailored to health literacy and level of education. It&#039;s very difficult to make those assumptions so perhaps we should simply offer different levels of detail and let the patient choose the most appropriate.</description>
		<content:encoded><![CDATA[<p>Surely those reviews were part of a PR campaign. They&#8217;re all much better written (and funnier) than the typical Amazon review. </p>
<p>Patient information should be tailored to health literacy and level of education. It&#8217;s very difficult to make those assumptions so perhaps we should simply offer different levels of detail and let the patient choose the most appropriate.</p>
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		<title>Comment on Should we tailor healthcare communications by patient gender? by Mel</title>
		<link>http://hivehealth.com/2012/05/should-we-tailor-healthcare-communications-by-patient-gender/#comment-367</link>
		<dc:creator>Mel</dc:creator>
		<pubDate>Mon, 07 May 2012 18:41:35 +0000</pubDate>
		<guid isPermaLink="false">http://hivehealth.com/?p=3502#comment-367</guid>
		<description>Hilarious! I chuckled to myself reading my partner&#039;s No.7 For Men face scrub; &quot;Face scrub is a name, not an instruction&quot;. Maybe men respond more to consequences rather than instructions? &quot;If you don&#039;t take this medicine as directed by your doctor, your knob will drop off&quot; might suffice.</description>
		<content:encoded><![CDATA[<p>Hilarious! I chuckled to myself reading my partner&#8217;s No.7 For Men face scrub; &#8220;Face scrub is a name, not an instruction&#8221;. Maybe men respond more to consequences rather than instructions? &#8220;If you don&#8217;t take this medicine as directed by your doctor, your knob will drop off&#8221; might suffice.</p>
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		<title>Comment on Of mice and medicine &#8211; Hive Review Series by Olly</title>
		<link>http://hivehealth.com/2012/04/of-mice-and-medicine-hive-review-series/#comment-366</link>
		<dc:creator>Olly</dc:creator>
		<pubDate>Tue, 24 Apr 2012 11:34:58 +0000</pubDate>
		<guid isPermaLink="false">http://hivehealth.com/?p=3402#comment-366</guid>
		<description>Interesting article! Few points:

To acknoweldge the very real limitations of mouse models - which all scientists would - is very different to saying they are not tremendously useful in research. 

They don&#039;t recapitulate all aspects of human disease, but they do so a lot better than other lab models - cell lines, computer modelling, etc. Monocultured cells don&#039;t have vascular systems, fully functioning organs, etc, but mice - even &#039;homogenised&#039; ones - do.

And - to clarify - Weinberg wasn&#039;t saying mouse models aren&#039;t useful. He was saying we need less &#039;inefficient&#039; (my word, not his) models. I.e. he was advocating the development of better ways to model human disease, which includes improving current mouse models.

Reducing the attrition rate in drug development is a major challenge. There are many steps between the Petri dish and the patient, each one could lead to a drug candidate stumbling into the &#039;valley of death&#039;.

(Inneffient animal models aren&#039;t the only hurdle - e.g. genetic differences in patients with seemingly the same disease mean they respond differently to the same drug; are we selecting the right patients for the right clinical trials? etc)

Mice aren&#039;t humans, but they are closer to humans than cells in a dish. 

Finally, you might like this article in the NYT - http://opinionator.blogs.nytimes.com/2011/05/02/helping-new-drugs-out-of-academias-valley-of-death/</description>
		<content:encoded><![CDATA[<p>Interesting article! Few points:</p>
<p>To acknoweldge the very real limitations of mouse models &#8211; which all scientists would &#8211; is very different to saying they are not tremendously useful in research. </p>
<p>They don&#8217;t recapitulate all aspects of human disease, but they do so a lot better than other lab models &#8211; cell lines, computer modelling, etc. Monocultured cells don&#8217;t have vascular systems, fully functioning organs, etc, but mice &#8211; even &#8216;homogenised&#8217; ones &#8211; do.</p>
<p>And &#8211; to clarify &#8211; Weinberg wasn&#8217;t saying mouse models aren&#8217;t useful. He was saying we need less &#8216;inefficient&#8217; (my word, not his) models. I.e. he was advocating the development of better ways to model human disease, which includes improving current mouse models.</p>
<p>Reducing the attrition rate in drug development is a major challenge. There are many steps between the Petri dish and the patient, each one could lead to a drug candidate stumbling into the &#8216;valley of death&#8217;.</p>
<p>(Inneffient animal models aren&#8217;t the only hurdle &#8211; e.g. genetic differences in patients with seemingly the same disease mean they respond differently to the same drug; are we selecting the right patients for the right clinical trials? etc)</p>
<p>Mice aren&#8217;t humans, but they are closer to humans than cells in a dish. </p>
<p>Finally, you might like this article in the NYT &#8211; <a href="http://opinionator.blogs.nytimes.com/2011/05/02/helping-new-drugs-out-of-academias-valley-of-death/" rel="nofollow">http://opinionator.blogs.nytimes.com/2011/05/02/helping-new-drugs-out-of-academias-valley-of-death/</a></p>
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		<title>Comment on My (work) experience as a copywriter by Debbie</title>
		<link>http://hivehealth.com/2012/04/my-work-experience-as-a-copywriter/#comment-363</link>
		<dc:creator>Debbie</dc:creator>
		<pubDate>Tue, 17 Apr 2012 17:48:14 +0000</pubDate>
		<guid isPermaLink="false">http://hivehealth.com/?p=3396#comment-363</guid>
		<description>We love Emma! Thanks for choosing us, it was fantastic to have you around and I certainly feel you have a future in healthcare comms if that is your wish. I&#039;ll be keeping in touch!</description>
		<content:encoded><![CDATA[<p>We love Emma! Thanks for choosing us, it was fantastic to have you around and I certainly feel you have a future in healthcare comms if that is your wish. I&#8217;ll be keeping in touch!</p>
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		<title>Comment on It&#8217;s halftime in America by Rupert Graves</title>
		<link>http://hivehealth.com/2012/02/its-halftime-in-america/#comment-360</link>
		<dc:creator>Rupert Graves</dc:creator>
		<pubDate>Thu, 05 Apr 2012 17:11:40 +0000</pubDate>
		<guid isPermaLink="false">http://hivehealth.com/?p=3220#comment-360</guid>
		<description>Hmmm. Not one for american cheese but, certainly has more emotional clout that any US pharma product tv advert I&#039;ve seen in recent years...so, connecting on a human level it does. And isn&#039;t that the trojan horse of advertising - to sell without (directly) selling. Form a bond with the viewer; make histhem draw parallels with his own exisitence and circumstances. So, sure reckon it does that and somewhere down the road he&#039;ll consider buying a Chrysler...am sure it was part of the pitch.

Either way, I can&#039;t drive.

Happy Easter Beez.</description>
		<content:encoded><![CDATA[<p>Hmmm. Not one for american cheese but, certainly has more emotional clout that any US pharma product tv advert I&#8217;ve seen in recent years&#8230;so, connecting on a human level it does. And isn&#8217;t that the trojan horse of advertising &#8211; to sell without (directly) selling. Form a bond with the viewer; make histhem draw parallels with his own exisitence and circumstances. So, sure reckon it does that and somewhere down the road he&#8217;ll consider buying a Chrysler&#8230;am sure it was part of the pitch.</p>
<p>Either way, I can&#8217;t drive.</p>
<p>Happy Easter Beez.</p>
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		<title>Comment on Christmas winner! by Debbie</title>
		<link>http://hivehealth.com/2011/12/christmas-winner/#comment-304</link>
		<dc:creator>Debbie</dc:creator>
		<pubDate>Wed, 11 Jan 2012 14:21:32 +0000</pubDate>
		<guid isPermaLink="false">http://hivehealth.com/?p=3048#comment-304</guid>
		<description>So much of spanking going on that weekend!</description>
		<content:encoded><![CDATA[<p>So much of spanking going on that weekend!</p>
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		<title>Comment on Christmas in The Kyles of Bute by Tim Scorer</title>
		<link>http://hivehealth.com/2011/12/christmas-in-the-kyles-of-bute/#comment-291</link>
		<dc:creator>Tim Scorer</dc:creator>
		<pubDate>Mon, 12 Dec 2011 15:42:58 +0000</pubDate>
		<guid isPermaLink="false">http://hivehealth.com/?p=2997#comment-291</guid>
		<description>Our favourites; Strathisla, Bunnahabhain and Glendronach</description>
		<content:encoded><![CDATA[<p>Our favourites; Strathisla, Bunnahabhain and Glendronach</p>
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		<title>Comment on Lessons from 1972 by Antoinette Dale Henderson</title>
		<link>http://hivehealth.com/2011/11/lessons-from-1972/#comment-160</link>
		<dc:creator>Antoinette Dale Henderson</dc:creator>
		<pubDate>Fri, 04 Nov 2011 22:55:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.hivehealth.com/?p=2947#comment-160</guid>
		<description>Hi There

Viktor Frankl is an awesome thinker. &#039;Man&#039;s Search for Meaning&#039; came out number one in a recent poll I conducted with my LinkedIn groups on their top ten leadership books.  

His book is about survival, self-leadership and the power of positive thinking. It is the story of one man’s fight for survival in Auschwitz.  My favourite quote is: 

&quot;Everything can be taken from a man but one thing: the last of the human freedoms – to choose one&#039;s attitude in any given set of circumstances, to choose one&#039;s own way&quot;.  

If you can think that way through the Holocaust, you can think your way through anything. 

Check out which other books were recommended here: 

http://zomicommunicationsantoinette.blogspot.com/2011/01/seeking-inspiration-leadership-and.html

Antoinette</description>
		<content:encoded><![CDATA[<p>Hi There</p>
<p>Viktor Frankl is an awesome thinker. &#8216;Man&#8217;s Search for Meaning&#8217; came out number one in a recent poll I conducted with my LinkedIn groups on their top ten leadership books.  </p>
<p>His book is about survival, self-leadership and the power of positive thinking. It is the story of one man’s fight for survival in Auschwitz.  My favourite quote is: </p>
<p>&#8220;Everything can be taken from a man but one thing: the last of the human freedoms – to choose one&#8217;s attitude in any given set of circumstances, to choose one&#8217;s own way&#8221;.  </p>
<p>If you can think that way through the Holocaust, you can think your way through anything. </p>
<p>Check out which other books were recommended here: </p>
<p><a href="http://zomicommunicationsantoinette.blogspot.com/2011/01/seeking-inspiration-leadership-and.html" rel="nofollow">http://zomicommunicationsantoinette.blogspot.com/2011/01/seeking-inspiration-leadership-and.html</a></p>
<p>Antoinette</p>
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		<title>Comment on Mr. Potato head digital by Rupert Graves</title>
		<link>http://hivehealth.com/2011/09/mr-potato-head-digital/#comment-159</link>
		<dc:creator>Rupert Graves</dc:creator>
		<pubDate>Wed, 05 Oct 2011 11:42:37 +0000</pubDate>
		<guid isPermaLink="false">http://hivehealth.com/?p=2811#comment-159</guid>
		<description>I&#039;ve been to a lot of these events and generally leave with a sense of not actually learning anything new even though the agenda and speaker roster reads like the best thing since sliced bread [or electronic toast?]...maybe thats just me or these events are accidently designed to be MOR, appeal to the masses. 

It&#039;s a powerful achievement to have one side of the audience fired up than have none of the audience fired up. The fired up will leave to create new experiences.

No great leaps in human thinking and innovation occured through under reaching. We need to break through the fear. Surely, we&#039;re past the &#039;education and enrolement&#039; phase of embracing digital - let&#039;s talk tangible potential and the future - that&#039;s where the passion needs to reside not just...well, &#039;let&#039;s add a twitter acount to this site!&#039; 

Congress organizers and their expert steering panels need to embrace a real, unpredictable form of adventure - take a risk - go out on a limb...push the discussion and debate to areas where the audience can actually accompany them on a journey to a place they didn&#039;t know existed.

The acronymn www once stood for world wide web, but in my mind it&#039;s more like the wild wild west. Only those that breach the frontier will carry the laggards forward...one way or another they&#039;ll acquience. Who wants to be MOR, anyway?</description>
		<content:encoded><![CDATA[<p>I&#8217;ve been to a lot of these events and generally leave with a sense of not actually learning anything new even though the agenda and speaker roster reads like the best thing since sliced bread [or electronic toast?]&#8230;maybe thats just me or these events are accidently designed to be MOR, appeal to the masses. </p>
<p>It&#8217;s a powerful achievement to have one side of the audience fired up than have none of the audience fired up. The fired up will leave to create new experiences.</p>
<p>No great leaps in human thinking and innovation occured through under reaching. We need to break through the fear. Surely, we&#8217;re past the &#8216;education and enrolement&#8217; phase of embracing digital &#8211; let&#8217;s talk tangible potential and the future &#8211; that&#8217;s where the passion needs to reside not just&#8230;well, &#8216;let&#8217;s add a twitter acount to this site!&#8217; </p>
<p>Congress organizers and their expert steering panels need to embrace a real, unpredictable form of adventure &#8211; take a risk &#8211; go out on a limb&#8230;push the discussion and debate to areas where the audience can actually accompany them on a journey to a place they didn&#8217;t know existed.</p>
<p>The acronymn www once stood for world wide web, but in my mind it&#8217;s more like the wild wild west. Only those that breach the frontier will carry the laggards forward&#8230;one way or another they&#8217;ll acquience. Who wants to be MOR, anyway?</p>
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