Doing Wembley
Just back from a really inspiring evening held by a client for 250 pharmacists at Wembley Stadium.
Alongside chicken satay and chardonnay was a really fresh approach.
Half way between stand-up and business school the slide presentation avoided a focus on products, ingredients, features or benefits. And elevated the discussion to value and driving an understanding that customer satisfaction was the common ground that existed between the audience and organisers.
The two hour presentation waxed lyrical on the value placed by customers on the interaction and the urgent requirement for pharmacy to wake up to engaging their customers in the non product elements of the consultation.
Delivered in a fresh, unusual and pretty compelling way it’s the first time I have seen this challenging approach and style of presentation given live with customers on a mature brand.
It’s pretty common to train and educate on launch brands during a med ed’ phase, but this focused on Business ed’ and went down a storm. It provided a real opportunity for the company to demonstrate commercial expertise, partnership . Probably most importantly it elevated the discussion from product flogging to a genuine adult to adult dialogue. A business talking to another business for mutual gain, rather than supplier and stockist fulfilling the usual adult child cliché.
I hope to be able to get some footage to show you.

I have been contemplating a pitch Shep’ and I did last week that for a first-time-for-us covered ‘prosumption’ as part of an approach to develop digital understanding and better resources.
Ian handed me a fascinating article on ‘Should patients be paid for taking their medication?’. (He also said it was high time I wrote a blog. )The story described a trial where patients with mental illness were paid £15 for each fortnightly visit to their clinic where they were administered their depot.
Recently, I had the privilege of attending a conference where William Burns, CEO of Roche was speaking.
I was once told across a crowded meeting room that maintaining the divide between business and personal life is important. “It’s business, not personal” still rings in my ears today.