I thought that I had run the course of this weeks of boxes, arrows and discussions when a great pitch rocked in, and kicked it all off again. Tough problem, great brand and a brief that requires us to “challenge, challenge, challenge”. Problems to solve always seem to be like London buses. Nothing for ages, then dozens of 139s all in a row.

For me next week sees implementation kick off across a number of projects  proposed. Getting beyond the thinking and getting to the nitty gritty of getting it done, tested and out there.

On the way into the office this morning I was sat opposite a  tube ad that seemed to speak to me. Cheers Engels – clearly an agency man through and through.