Skip to navigation | Skip to content



Posts tagged "newbee"

When I was nine…

When I was nine, I decided that I was going to be a doctor.

When I was twenty four, I decided that I wasn’t.

So then I was faced with the difficult and somewhat unexpected decision of what to do instead. With a background in medicine, my recruitment consultant gently nudged me away from my plan to advertise cars, and I found myself working for a medical education agency. It was the right move to stay in healthcare, not only is it my area of expertise, more importantly it is what I care about.

Having worked on the wards, I have seen the miscommunication and sometimes complete lack of communication that occurs between patients and their doctors. I have irritated numerous consultants with questions on their patients’ feelings and opinions. It is the great privilege of the medical student to have the time to talk about such things! (Perhaps partially as a disguise for our limited medical knowledge)

But on a serious note, I absolutely believe in the importance of having a patient-centered approach to medicine. So when I met the team at Hive, by unexpected fortune, I couldn’t have imagined a more perfect place for me to be.

I’ve been here for 6 days now. So far, so good.


All tags

adherence Ads advertising Agency Awards beapart brad pitt brand briefs cake cancer change channels client coherence communication communications community company compliance consistency creative creativity creds design differentiation digital education empowerment engagement environment EU Giveaway global HCP healthcare HIV ideas implementation innovation Inspiration internal communications learning meaning response mothership NewBee NHS Nurses otc Our work passion patients pharma pharmacy pitch placebo POM to P prescription primary care procurement promise recruitment regulations relationship sales force Selling service strategy swine flu switch technology temptation training transmedia planning vuja de wargaming Web 2.0 work experience