Wargaming can achieve a number of different outcomes. There is a conversion of data and information (e.g. on market or competitors) into actionable intelligence that adds real quality to the strategic planning process. It also delivers a result that could not be arrived at by any individual present alone. It demands collaboration and a fresh perspective. Role playing brings colleagues closer together, juggling insights and skills. It’s a productive day’s work for the whole team.

You can achieve a lot in a planned and well-paced day. Spending the morning getting under the skin of your foe, planning their launch, and agreeing the likely story to the market can not only be fun, but really sharpens the mind in preparation for the afternoon. That’s when you plan your defence and the activities you can do to protect your equity.

And another thing: wargaming provides your agency with an opportunity to show you creativity that’s not restricted to an A4 page.